This year’s IATA World Passenger Symposium (WPS) (Nov., Bahrain) will put focus on the theme: “Unlocking Value Creation by Putting the Customer First” , with three knowledge tracks to address the end-to-end customer journey – everything from shopping and purchasing an air travel product to arriving at the destination. Each discrete step in the travel process will be addressed from customer and provider perspectives. “Like any business, airlines are most successful when they meet customer expectations. Global standards help to facilitate this. The challenge is ensuring the standards keep pace with technology-driven innovations and evolving customer demands around digitalization. Air travellers expect transparency wherever they shop for fares, and other airline products, customized offers; bag tracking and contactless processing at airports.” said Willie Walsh, IATA’s Director General.

During IATA day Dec. 7th, held at Canton Fair Complex (Hall 17.1), Guangzhou Inter Airport China, IATA regional office will share with you on the highlights of WPS as well as regional updates on related projects:

•       Enabling customer centricity in a new open ecosystem

•       Customers at the center of contactless travel and end-to-end biometrics technology driving airport development – IATA One ID

•       Overcoming baggage challenges for a better customer experience

•       Airport accessibility and inclusive design

•       Results of IATA's 2022 Global Passenger Survey

•       Economic outlook and industry restart